Hennig Olsen

Commercial for Hennig Olsen

  • Hennig Olsen - Frozen Yoghurt - 50s
  • Hennig Olsen - Frozen Yoghurt Strawberry - 10s
  • Hennig Olsen - Frozen Yoghurt Pear - 10s
  • Video 1: Hennig Olsen - Frozen Yoghurt - 50s
  • Video 2: Hennig Olsen - Frozen Yoghurt Strawberry - 10s
  • Video 3: Hennig Olsen - Frozen Yoghurt Pear - 10s

A few words about the project

Client
Hennig Olsen
Agency
TRY/APT
Production Company
Motion Blur
VFX Supervisor
Øystein Larsen
Compositing
Jan Ivar Solås
Morten Moen
Texture paint
Stig Saxegaard
Production year
2014

In May Hennig-Olsen launched Dugg, a new series of frozen yoghurt and fruit sorbets. TRY / Apt developed the launch for Hennig Olsen and Harald Zwart directed the commercials.

 

In the 50 seconds main commercial we get introduced to the policeman Doug who accidentally realizes he’s got a special gift that makes him able to instantly freeze people and objects. He is approached by Hennig Olsen that wants use his gift to freeze fruit and berries for their frozen yoghurts. In addition to the main video there are shorter videos that focuses on the different flavours of the new product.

 

The VFX work Storm Studios did consisted of adding frozen elements to the shots, cold breath vapors and a frosted layer on berries and fruit.