Madhya Pradesh Tourism - Colours

Indian commercial

  • Madhya Pradesh Tourism - Colours
  • Video 1: Madhya Pradesh Tourism - Colours

A few words about the project

Production Company
Nirvana Films
Agency
Ogilvy & Mather, Mumbai
Director
Prakash Varma
Vfx-supervisor:
Morten Jacobsen
Production year:
2013

This winter, Storm Studios produced the visual effect shots for a new commercial for Madhya Pradesh Tourism in collaboration with director Prakash VarmaNirvana Films and Ogilvy & Mather, Mumbai. With shots depicting the Holi-festival, the commercial is produced to encourage tourism in the state of Madhya Pradesh in India.  Holi is a festival of colors that marks the beginning of spring. The participants throw colored powder at each other to celebrate creation and renewal. In the commercial the powder is used to shape famous landmarks, and this is where Storm Studios joined the team.

 

Storm Studios was introduced to the idea as early as in November last year and was therefore early on involved in the planning and pre-production. This gave us a good foundation for the following post-production work, says producer Ida Fiskerud.

 

- In January, our VFX Supervisor Morten Jacobsen went to India to be a part of the shoot. On set there were many challenges considering the powder. It became a very important task to consider whether the material was good enough to accomplish the digital-formations. While the director was focusing on the acting, Morten had the responsibility to make sure the powder had the preferred interaction with the environment.

 

 

Storm Studios produced conceptual drawings for all the formations before the shoot in India. This way the client and the director got an impression of how the final product would look like before Storm Studios started the heavy time consuming simulations.- All the animation, simulations and compositing were done in Norway. The communication was mostly done via Skype, but halfway through the project the director came and supervised the work in our studio, says Ida Fiskerud.

 

The commercial was just recently released on television in India, and has already gotten a lot of praise and attention online.

 

Read the press release in Norwegian at Kreativt Forum.